This course was conceived to bring the knowledge of all the students about the DSOP Methodology (Diagnose, Dream, Budget and Save); and demonstrate the importance of its application in the formation of people who aim to realize all their dreams in a sustainable way, leading to the balance between being and having.

Neuromarketing is an emerging cross-disciplinary field that studies how consumers'' brains respond to marketing, brands, products, and shopping. In this course, students will gain a thorough understanding of how neuromarketing can help businesses achieve a deeper understanding of their consumers – how they think, how they decide, and how they buy. 

Economics, psychology, and neuroscience are converging today into a unified discipline of Neuroeconomy with the ultimate aim of creating a single, general theory of human decision-making. The course provides an introduction to the methodology, assumptions, and main findings of Neuroeconomy.

Neurosales is a sales methodology that is based in Neuroscience, it allows us to know how our brain decides. Students will be focused on the BUYER PROCESS instead of the selling process, focusing in empowering people in order to increase the Emotional Intelligence of the individuals and therefore their buyer satisfaction, excellence and fulfillment which leads to a better performance and higher profit for the company.

Neurobusiness is the capability of applying neuroscience insights to improve outcomes in customer and other business decision situations. Every truth moment you hold with your customer, patient or audience, is managed by the brain. Buying an idea, product or service, is an action derived from brain as well. This course will help students driving their attention into how brain decides and how to encompass with this scientific reality.

Marketing research is a pervasive function of modern organizations. The marketing concept is to be implemented; marketers must have a way of determining what it is that customers desire. Marketing research techniques qualitative and quantitative approaches, some methods; we will focus on experimental and survey research. Students will learn to develop a questionnaire, code and enter data, to analyze data, and finally, to prepare a managerial report that concisely and clearly summarizes results. Students will learn how successfully to use and interpret statistics.

The content of this course focuses on the workplace counseling role (for all workers): marital problems, family problems, emotionally disturbed, substance abusers, and others.  The program gives both counselor and counselee a stronger basis for understanding and interaction.

In this course, students are having an understanding of the characteristics of a high performance team, its construction phases, functions performed, fundamentals and elements of its diagnosis. The description of the desired behavioral profile for team performance of this level, stimulating creativity and the development of conditions for work in a scenario of constant change is included.  Recognition of motivation as a strategic element for team empowerment, identifying theories that support practical actions; mastery of communication techniques for conducting teams, perceiving prevailing channels and delegating, tailor-made, to each collaborator.

Considering communication as one of the main resources for a current professional, especially in the fields of leadership and bearing in mind that, with some exceptions, it is common to find great problems in the business world and in professionals with good training, related to verbal communication, which are reflected in the personal, in organizations and institutions. The course fills this gap, not only for financial educators, but also for professionals in general.

Creating new businesses, capturing new markets, enhancing organizational effectiveness occur through innovation, transforming processes or both. New technologies, processes, competition and globalization compel entrepreneurs and existing firms to distance from the familiar and foster innovation and agility. This course examines successful strategies, business models, frameworks, funding, barriers and risks for introducing break-through products and services. Topics include business model innovation, strategic leadership, human centered and design-driven innovation, knowledge and change management.

Basic study of macroeconomics using indicators of variation of the value of money and macroeconomic models, GIP, rent indicators, savings and investment, marketing goods, marketing money, and economic theories.

This course addresses the development of the theory of scientific investigation. In this class, students will develop skills and principles for the development of critical thinking, qualities of an investigative nature of research, quantitative and qualitative models, essential sections of research and ethical principles that are integrated. At the end of the course, there will be initial indications for the development of the research project as a requirement for obtaining an advanced college degree.

This course presents the analysis of problems that can be possible objects of investigation. Application of norms and elaboration of thesis plan or project of investigation, and approval of project.